As a follow up to the Biz Apps Partner Summit co-created with Microsoft and held in July 2024, Community Summit is thrilled to offer the Biz Apps Partner Marketing Workshop as a 6-hour preconference for consultants, systems integrators and ISV’s. The program brings in a third co-creator, beyond Microsoft and Community Summit, as Marketing CoPilot CEO and Founder Marie Wiese, and other community thought-leaders, define marketing strategies and tactics that drive business results in lead gen, content creation, account-based marketing and more.
Half day workshop at the Henry B Gonzalez Convention Center on October 13th, 2024.
Registration Details & Options:
- Standard Registration: $899
Ticket includes lunch and reception.
Sponsored by:
Location: Room 221
Day 1
- 12:30 PM
Microsoft Market Landscape Keynote
An inside view of how Microsoft is positioning one of the fastest growing Cloud ERP platforms in the market, with more than 40,000 customers using D365 Business Central and scaling.
Learning Objectives:
- Key features in the October release of business central and how partners can lever them at the point of the customer
- The role of Copilot in the platform, and how it can be a door opener in marketing and sales
- Specific trends impacting customers and how the Microsoft team is reacting to help support partners
- Mike Morton
VP, Dynamics 365 BC & SMB at Microsoft
- 1:00 PM
Microsoft Partner Marketing Keynote
The why, how, and what's changed with Solution Partner Designation for FY25 and key partner programs that can turn into GTM opportunities for systems integrators and ISVs
Learning Objectives:
- Define the path to Solution Partner Designation
- Outline partner programs that can make a big difference
- Tips and tricks to get the most out of Partner Center
Schedule a meeting with Adriana and Pam to discuss how this can best work for you!
1:1 Meeting with Microsoft's Adriana Bade & Pam Johnson
- Pam Johnson
Sr. Channel Partner Marketing Manager at Microsoft - Adriana Bade
Director, Partner Marketing at Microsoft
- 2:00 PM
How to improve Customer & Prospect Engagement
Over the last 24-months engagement rates with email, social and more have significantly dropped, the Marketing Copilot team outline a formula to reverse this trend
Learning Objectives:
- Growth Formula methodology defined
- Working groups contextualize & apply the formula to their environments
- Workbook & handouts supplied to all participants for 2025 ongoing formula application to their business
- Marie Wiese
CEO & Founder at Marketing Copilot
- Suzy Tarrant
Revenue Operations at Marketing Copilot - Maddie Yule
Community & Publishing Manager at Marketing Copilot - El Bush
Marketing Coordinator at Marketing Copilot
- 3:15
How to use AI as a Door Opener for Migration & Implementation Discussions
AI and Copilots have become an incredible way to start a client discussion that leads with market intelligence and creates demand for SI and ISV solutions
Learning Objectives:
- Introduction to AI content in the DMC and Partner Center
- Outline Rebates & Incentives available for SMB Briefings
- Case Study & Results: why, how and where to use and customize content to your USP for contextual ICP relevance & outcomes
- Michelle Glennie
Co-Founder, Partner, COO at The Partner Marketing Group
- Cheryl Salazar
Partner, EVP, Channel & Marketing Strategy at The Partner Marketing Group
- 4:00 PM
How to Improve Lead Gen Results with Thought Leadership
Thought leadership is often a fluffy term used by self-proclaimed influencers. But used properly, thought leadership is a strategic tool that can create customer interest, position your team as trusted advisers, and drive demand for your services.
Learning Objectives:
- How to create a thought leadership strategy specific to your business
- Explore tools that can be used find and research topics
- Define distribution strategies using LinkedIn and other channels
- Candyce Edelen
President & CEO at Propel Growth
- Kevin Pritchard
VP of Product and Growth at Fidesic AP
- Jacob Pepper
Business Development Specialist at Fidesic AP - Phil Donaldson
Chief Operating and Creative Officer at Propel Growth
- 5:00 PM
ABM Outcomes Panel: Expert Tips, Tricks, & Tools
Account Based Marketing is conceptually understood, but rarely executed in a way that shows true command of the premise to drive net new logos or increased revenue per customer
Learning Objectives:
- Learn about 24-month “in the trenches” execution from panelists and the results they delivered
- Define tools available to apply an ABM approach to your business
- Tips and Tricks that tip the ABM scales toward increasing deal flow
- Jeff Ney
President at New Dynamic, LLC
- Matt Abbott
EVP Sales & Marketing at Ciellos
- John Clark
VP Sales & Marketing at Advanced Business Solutions
